Chapter 5 — Luxury Starts With Respect
Five years later...
The dealership group had expanded across the country.
Our customer satisfaction ratings became the highest in the industry.
Many competitors copied our business model.
Few understood why it worked.
One afternoon, a young salesman rushed over.
"A boy wants to sit in one of the new SUVs."
He looked uncertain.
"What should I do?"
I smiled.
The answer had never changed.
"Open the door."
A few moments later, the boy climbed into the driver's seat with the same wonder I'd seen years before.
Standing beside him was Ethan.
Now a confident teenager.
He looked at me and smiled.
"I told you I'd buy my first car from you."
He placed the keys to his very first vehicle on the desk.
His mother stood beside him, proud but silent.
As Ethan drove away, I glanced at the words engraved on the wall near the showroom entrance.
Luxury Starts With Respect.
The finest vehicle can impress someone for a moment.
May you like
But the way you treat another human being can shape a lifetime.
And that was the greatest investment any dealership could ever make.
